When executing advertising, it’s best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.”
Humara Bajaj , Humara Bajaj…
Mharo Ghar Angna na Bhoola Na…
I have always been a keen observer of Ads. I still remember those days when a La la la la la (Lyril Ad) with models under a water fall would bring the much needed freshness even when you’re dull and dreary.
The screechy sound of Jaleeebii in the Dhara Ad where a small and cute kid is lured by the postman is by far the cutest Ad of all times.
There was a time when me and my sister would run to have a glimpse of the Poori toppling over the table in the Healthy Oil for Healthy People Sundrop Ad.
I have grown up watching the evergreen Diary Milk Ads.
I have dreamt about the day when I would have to tell my Dad about my future husband the way Amrita Rao does in the Bru Ad.
These were times when I loved the Ads more than the actual programs.
Then came the era of Smart Advertising. Remember the Mentos Ad. These Ads left me in awe of the Ad makers.
The point I am trying to make it is that whether you like it or loathe it, advertisements play an integral role in a products marketing and sales. And you don’t need a strong mathematical brain to realize the revenue they generate.
So, it really irks me when I see some really crappy Ads like the un-ending Axe effect ones or the recent SRK (ONN hain to DON hai) Baniyan Ad. With so many creative brains around, it really feels sad to see companies capitalizing on women to promote their products. Smart Ads always gives me a high! However, the instant kick that used to be there before is lacking!
Reason? The Ad Makers seldom tap their creative potential these days. A common perception that has prevailed is that if you have some really hot girls in your Ad, no matter what, you have an audience for it. And the result is that the TV is full of sleazy Ads with semi-naked girls. So much so that you won’t know when it can get embarrassing to watch in front of the family.
One evening when I was idly surfing different channels I came across this really interesting Docomo Ad.
And after a long time I had a hearty laugh watching an Ad. Brilliant is the first word that came to my mind after I saw it 😉
So do you also like Ads? Do they make you laugh, make you nostalgic?
Which one’s your recent Favorite?
P.S :- There is also KBC Mubarak Ho, Ladki Hui Hai Ad which deserves a separate post.